Introduction

At the core of Neste oyj global strategy is sustainability. The world faces several challenges including climate change and increasing global energy demands. These challenges require sustainable solutions and offer new opportunities to those willing to solve them.  Neste oyj solution to climate change is the reduction of carbon emissions. Neste offers sustainably- produced solutions for decarbonizing all forms of transportation and chemical sectors. With the production of My renewable diesel, Neste oyj has identified a fundamental societal need which their products might serve (Kramer & Porter, 2006). This case study examined whether the implementation of its sustainability strategy had led to greater innovation and profitability (Nidumolu et al., 2014) , thereby implementing the triple bottom line concept.