References

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Nidumolu, R., Prahalad, C., & Rangaswami, M. (2014, August 01). Why Sustainability Is Now the Key Driver of Innovation.

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Feldman, Y. (2019, March 01). Companies Need to Pay More Attention to Everyday Unethical Behavior.

Elizabeth H. Creyer, (1997) "The influence of firm behavior on purchase intention: do consumers really care about business ethics?", Journal of Consumer Marketing, Vol. 14 Issue: 6, pp.421-432,

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